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With value-added sales up 80% in 2021, investing in innovation has paid off for Chicken of the Sea.

A recent survey from Chicken of the Sea Frozen Foods (COSFF) and Wakefield Research found that a strong majority (71%) of retail and foodservice executives believe that the seafood industry is best-positioned to handle future supply chain disruptions and other challenges. “We In 2021, value-added frozen seafood sales outpaced non-value-added for the first time in four years, with COSFF reporting an increase of 80% compared to 2020. Some retail and foodservice buyers didn’t expect this at all: Around 44% found the demand for value-added products surprising. “When it comes to seafood, most of the consumption historically has occurred in the restaurants,” says COSFF Executive Vice President of Sales and Marketing Brenden Beck. “So a big part of what we’re doing now is trying to devise solutions that make it more convenient to make seafood at home.”

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